Industry

Oct 04,2024

Change Who Pays: New Google Ads process for client account transfers

Google is introducing a new process – Change Who Pays – for transferring your client accounts to a n...

Oct 04,2024

Google Lens to add Shopping Ads this year

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Goo...

Oct 04,2024

Google rolls out new AI-organized search results, AI Overview links

Google is starting to roll out AI-organized search results today, as well as the new links and citat...

Oct 04,2024

Content length, depth and SEO: Everything you need to know in 2025

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many see...

Oct 04,2024

Google Discover disruption, not showing new content?

Does the content in Google Discover seem dated? Many people seem to be having this issue with Google...

Oct 03,2024

How to use social and forum data to inform next-level SEO strategies

These days, I’m looking at SEO research a little differently. Most of the data that’s been most valu...

Oct 03,2024

Case study: August 2024 Google core update and a recovery plan

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it ...

Oct 03,2024

Microsoft is about to change how Copilot ads appear and trigger

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads tr...

Oct 02,2024

Is Google using Chrome for mobile-first indexing and user signals?

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, accordi...