Industry

Mar 26,2025

Ex-Google exec: Giving traffic to publishers ‘a necessary evil’

A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from...

Mar 25,2025

Answer engine optimization: 6 AI models you should optimize for

AI-powered search is drastically changing the way people find information. For years, ranking well i...

Mar 25,2025

Google Business Profile bug prevents adding new businesses

If you try to add a new business to Google Business Profiles today, you may run into difficulties. W...

Mar 25,2025

How geotagging photos affects Google Business Profile rank: Study

How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s ...

Mar 25,2025

Google AI Mode rolling out to second batch of users now

Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Googl...

Mar 24,2025

Social search is Gen Z’s Google: Are you visible where it matters?

The way people search for information is changing, and Gen Z is leading the shift. Instead of turnin...

Mar 24,2025

SEO execution: Understanding goals, strategy, and planning

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neithe...

Mar 22,2025

Google: Not all sites will fully recover with future core algorithm updates

When Google launched the March 2025 core update last week, Google said there will be a series of imp...

Mar 21,2025

Beyond Google: How to put a total search strategy together

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversi...